Rooney Mara for Calvin Klein’s Fragrance Downtown


Calvin Klein recently launched a new fragrance for women, Downtown, which arrived in select stores this Summer and in the USA in September. Actress Rooney Mara was selected as face of the campaign, which will include TV clips directed by David Fincher and a photo campaign photographed by Jean-Baptiste Mondino. See more after the jump…

President of Coty Prestige Jean Mortier said the following on the occasion of launching the new perfume:

“Calvin Klein is our largest perfume business and is very important for us. Our goal is to create another fragrance for women in strategic way and to make it as popular as Euphoria or even more popular than it.”

Downtown aims at a younger population which prefers sweet fragrances. The perfume is constructed as floral-woody and it was created by perfumer Ann Gottlieb of Givaudan. The composition opens in a foamy and dashy way, with notes of Italian lemon, bergamot, Tunisian neroli, green pear and aquatic plum. The heart incorporates gentle gardenia petals combined with pink pepper and violet leaves on a base of cedar from Texas, incense, vetiver and velvety musk Downtown arrives in four sizes of flacons and will be available as EDP. Besides the perfume, the collection also includes body lotion, body bath, body mist–body fragrance.

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