Rihanna to Star in Balmain Campaign


Frequent Balmain wearer Rihanna is taking her love of the French label to the next level by appearing in its spring ad campaign, WWD has learned. Slated to break in a range of January fashiontitles, the ads were shot in New York by Inez van Lamsweerde and Vinoodh Matadin. See more after the jump…

Dressed in gold chains, a denim off the shoulder sweater and a gorgeous pink dogtooth suit, RiRi looks stunning in this 80s/90s throwback campaign shot by Inez and Vinoodh.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg – Rihanna’s personal stylist. The star has previously fronted campaigns for Armani Jeans.

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