BCBG Max Azria Pre-Fall 2014 Collection


Max and Lubov Azria have carved out their own brand of femininity over the years: utilitarian, minimalist, usually not so bodycon, and often offering a bit of novelty. Their silhouettes are soft and structured at the same time; it’s not power dressing in the regular sense, per se, but a woman could definitely feel powerful in pre-fall’s black tuxedo-style jumpsuit or its leather-shouldered chambray midi-length dress. See more after the jump…

The forties and fifties loosely informed BCBG’s silhouettes this season—which accounts for the trumpet skirts—and the palette is camouflage-esque. The military print is also reinterpreted for a floral print and a rabbit-fur muffler. And military-utility appears in the form of fleece-lined army-style jackets. But there’s irreverence, too: A long dress with trompe l’oeil lace and embroidered jacquard tricks, and pleases, the eye. And the aforementioned novelty? Folkloric, tasseled, embroidered-silk pieces—from scarves to a vest and jacket.

But it’s the minimal looks that really move BCBG forward. For instance, a sweatshirt with white men’s shirt cuffs. It’s somewhat of a cropped look, with the back longer than the front (the shape appears a few more times in the line). And there are three long dresses in metallic woven jacquard that have that ultraflattering, full A-line shape with the waists nipped just enough. They’re the kind of any-occasion style that you can throw on and instantly be put together and confident. And that’s really where the power lies.


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