Mango‘s first plus size line, ‘Violeta’, has finally been unveiled! The Spanish retailer enlisted Australian plus size model Robyn Lawley for the new catalog which features several interesting looks with a cool casual flair. So far, the new Mango Violeta line includes mostly wardrobe staples such as chic jackets, several denim pieces and a few dresses which are cleverly combined to create a few interesting looks. Feminine, comfortable and on-trend pieces seem to be Mango’s focus for the new line which is currently available to Europe-based fashionistas, but might be extended to the US if it performs well. See more after the jump…
The desire to bring flattering options for women of all sizes was at the foundation for the new Mango plus size line according to the label.
”The secret to this new project lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, aimed at a modern and demanding woman who wants to feel attractive, sexy and fashionable,” a rep stated.
However, first reactions regarding the new Mango Violeta catalog which features pieces in sizes from 40 to 52 (European sizes) or 12 to 24 (in UK sizing), weren’t all that enthusiastic. Though the label has been awaited with great enthusiasm by fashion aficionados, many customers have been underwhelmed by the new offerings and bothered by the assumption that size 12 falls in the ‘plus size’ category.
The label’s rep reacted to the controversy by reminding customers of the intent behind the new line: “In view of the controversy surrounding the launch of Violeta by Mango, the company would like to reiterate that Violeta by Mango is a new brand within the group which was created to cover an existing demand in the market by offering a fashion collection in sizes that extend up to 24. What differentiates the brand is the attention to technical details, pattern to pattern and size to size, and the selection of garment materials and fabrics, which have been produced to be more comfortable, feminine and modern. The key characteristic of this line is the personalization of the collection to a new target market, the result of painstaking work and effort on the silhouette and pattern of each size.”
It’s important to note that the options currently displayed aren’t the only ones the label will be bringing on the market. The label will be unveiling new looks from the new Mango Violeta each month.